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4th December 2014 |
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Before the CityLive Challenge started, I said the teams had to push DOOH to its limits and demonstrate that it is more than just a moving posterboard. Now that the challenge is...
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1st November 2014 |
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The two competing “Campaign CityLive Challenge” campaigns have now run and judgement is near. After being given the challenge of pushing DOOH to its limits, we saw two very...
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20th October 2014 |
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France’s largest media screen. Little Mix. Diversity. Simon Cowell. Sounds like the ingredients for a fantastic party; and it was. It was made even better by the fact that the...
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20th August 2014 |
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Comments Off on The mission: to push DOOH to its limits
Campaigns involving DOOH are, frankly, often quite boring or one-hit wonders. Despite being able to put a DOOH screen on the Grand Hotel in Cannes, despite being able to wrap a...
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21st July 2014 |
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I was asked recently to describe in a nutshell what we do at FTP Concepts. I replied that we are the power behind the backend of DOOH. It’s easy to show people the exciting and...
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26th February 2014 |
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In my last blog, I talked about the launch of CityLive in Manchester, where 20 giant touchscreen kiosks were installed in the city centre. It’s been great to receive positive...
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6th November 2013 |
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I’ve written in the past about how the DOOH industry needs to do more to promote itself, so it was refreshing to see the great publicity surrounding the launch of CityLive in...
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8th May 2013 |
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You may have guessed from many of my earlier blog posts that I do get a little bit evangelical about DOOH sometimes, but that’s because I firmly believe that digital offers so...
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11th April 2013 |
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At a recent brainstorming meeting with some London agencies discussing 2013’s “media firsts”, we touched upon a big problem in the digital out of home market: unless you are...
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