Work / Stadium TV

Stadium TV, updated from anywhere in the ground

The DOOH-it Editor iPhone app put screen control in the hands of stadium staff, from team news to emergency messages.

Client
Eleven Sports Media
Venues
UK football stadiums
Product
DOOH-it Editor
Sector
Sport

The challenge

Eleven Sports Media runs digital signage networks at major UK football stadiums, including Newcastle United and Norwich City. The screens carry advertising, Sky Sports and live messaging for thousands of fans.

Updates depended on one fixed computer terminal. They wanted more of their team to be able to change content, from anywhere in the venue.

What we did

We built the DOOH-it Editor, an iPhone app that lets approved stadium staff update the screens from anywhere in the ground.

Safety messages go out instantly, such as an exit closure or an evacuation. Fans get team news and offers, and on non-match days the screens promote conference and event facilities. Alongside the app we provided consultancy, content creation and training.

The result

  • One app replaced a fixed control terminal.
  • Instant messaging for safety, team news and offers, keeping thousands of fans informed with minimal effort.

Technology

iOS app, remote content control, live messaging, consultancy and training

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