The Manchester Screen: the north's largest digital billboard, run end to end

The Manchester Screen wraps the Victoria Warehouse on Trafford Wharf Road, on the routes between Manchester city centre, Salford Quays, MediaCityUK and the Old Trafford football and cricket grounds. Prolific North reports it as the UK's biggest combined digital and static billboard, and the second biggest in Europe.

At its heart is a 306 sqm full-motion digital screen, alongside large-format banner wraps, rooftop activations and bespoke builds. Brands from JD Sports and Calvin Klein to O2, Pringles and Ninja book the site for campaigns that have to play perfectly, on schedule and at full impact.

We supplied and installed the media players and control hardware that drive the screen, and we provide its licensed playout platform.

Our team schedules and loads client campaigns day to day, then monitors the screen remotely so any issue is picked up and fixed before it costs airtime.

• One technical partner accountable for the screen, from the player to the playlist.
• Campaigns for brands including Loewe, Chanel, Calvin Klein, Pringles and Ninja have run on the screen.
• 1.6 million+ impacts and 892,000+ reach for a 14-day domination, according to The Manchester Screen's media pack.

Media players and control hardware, licensed playout platform, campaign scheduling, remote monitoring and support